“Great brands articulate who they are so clearly that the vast majority of consumers can say no.”
Bill Bettencourt is a veteran of the footwear and apparel industry having held senior leadership roles in a number of iconic lifestyle brands over the past 25+ years (Reebok, Vans, Sperry Top-Sider, RVCA, TOMS Shoes). Holding a strong belief that great brands help consumers communicate their own personal interests and values, Bill has developed a consumer based filter that is applied across, brand, product, sales and marketing creating a picture or mosaic defining lifestyle brands.
Mozaic Lab can bring this filter to your brand. All forward facing aspects of your brand represent the critical components that communicate and define who you are. Consistency, clarity and consumer acceptance will determine your success. Mozaic Lab can help!
Get to know the services Mozaic Lab can provide
Get in Touch
Mozaic Lab is here to help.